Pension can be complex, boring and hard to understand. That's why too many people don't get to decide on the most important saving of their lives. But it doesn't have to be that way.

After all, what if technology, behavioural design, and contemporary UX were used to motivate more people to engage with their future finances?

Frederik Dannevang, Jon Reitz and Frank Løvendahl Nielsen asked themselves this question in 2017. And shortly after, they launched Pensure with a vision to make retirement easy and frictionless. A vision quickly supported by the Vækst- & Innovationsfonden and several heavyweight investors with a connection to the pension industry.

Pensure was the first Fintech to start retrieving data from Pensionsinfo.dk. And since then, we've created insights for both advisors and clients by combining the industry's own data with information about the client's home, life situation, and aspirations for the future.

Today, we are 100% white label. Based on unique user insights, we deliver software as a service to banks, pension companies, and brokers, making difficult choices easy. Digitally, at eye level, and completely without incomprehensible pension lingo.